Can You Spot the Gimmick?

The Literary Saloon passes along this Telegraph review of Kevin Jackson's Letters of Introduction. I tried awfully hard to dig up one of the Independent columns collected in this volume, honest I did, but I must be Googling wrong. If you find one, comment on it! (American readers, fret not: the book's available through IPG...)

In an extract from his previous book, Invisible Forms, Jackson considers the book title.