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introducing readers to writers since 1995

March 20, 2005

If Only Rolex Had Thought of This First

by Ron Hogan

Old Navy's trying to promote flip-flops as "the official accessory of Daylight Savings Time," and along the way, they're plugging Michael Downing's Spring Forward: The Annual Madness of Daylight Saving Time. You can even download a PDF excerpt from the FlipAhead website.

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