Soon, Every Author Will Want Her Own Trailer

Always at the forefront of online marketing strategies, M. J. Rose has figured out a way to raise awareness of her recently-paperbacked (I know it's not a real word, ok?) novel and raise money for Reading Is Fundamental. She's persuaded a group of friends and colleagues to donate $5 to RIF every time some website out there links to the VidLit animated trailer for The Halo Effect. It's a heck of a trailer, too--if you're into thrillers, and you've managed not to hear about this book before, it might just make up your mind. Apart from a bit of blood, I could almost see this running on late-night TV...