introducing readers to writers since 1995

July 06, 2005

Soon, Every Author Will Want Her Own Trailer

by Ron Hogan

Always at the forefront of online marketing strategies, M. J. Rose has figured out a way to raise awareness of her recently-paperbacked (I know it's not a real word, ok?) novel and raise money for Reading Is Fundamental. She's persuaded a group of friends and colleagues to donate $5 to RIF every time some website out there links to the VidLit animated trailer for The Halo Effect. It's a heck of a trailer, too--if you're into thrillers, and you've managed not to hear about this book before, it might just make up your mind. Apart from a bit of blood, I could almost see this running on late-night TV...

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